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This web page had the following in the web site, "There are many places you can buy insurance but only one with insurance professionals who know transportation the way we do." Our analyzers saw that the web site stated " For over twenty years we have been helping transportation companies of all sizes get the right protection for their businesses." The Website also said " We know the industry and have built a reputation for providing sound advice to transportation companies for managing risk both on and off the road. What makes Southwest different from other truck insurance providers? Why should I choose Southwest?." The website's header had Truck Insurance as the most important optimized keyword. It is followed by trucker, trucking, and transportation which isn't as highly ranked as Truck Insurance. The next words swtia.com uses is insurance. cargo insurance was included and could not be seen by web crawlers.